Platform Management: Managing and scaling our presence on Instagram (Reels), TikTok, Facebook, and LINE Official (L-Step). Multimedia Production: Researching global trends, scripting, filming, and editing high-fidelity short-form video content tailored to students and parents. Community Engagement: Cultivating a global community through active listening and personalized, high-standard hospitality. Technical SEO: Conducting deep keyword research to identify untapped niches within the international education market. Conversion Copywriting: Developing blog content and landing pages in multiple languages that achieve high search engine rankings. Data Analytics: Utilizing Google Analytics 4 and Search Console to analyze the “Student Journey” from initial acquisition to final enrollment.