银行 Intern - Product Marketing

Support the planning and execution of product marketing initiatives across credit cards and deposits, including acquisition, onboarding, engagement, usage, cross-sell, retention and customer communications. Assist with campaign development from briefing through launch, including coordinating inputs, creative development, timelines, reviews, approvals and implementation. Help develop and proofread customer-facing marketing materials across channels such as email, digital, in-app, website, paid media, partner channels and internal communications. Coordinate with internal partners, including Product, Digital, Data and Analytics, Legal, Compliance, Finance and Operations, as well as external agency partners, to support timely and accurate delivery. Conduct market, competitor and customer research and summarize findings to support product positioning, value propositions, campaign planning and optimization. Assist with campaign tracking and reporting by gathering results, organizing data and identifying initial insights, trends and opportunities. Support customer journey and test-and-learn initiatives intended to improve marketing effectiveness and the customer experience. Help maintain project plans, marketing calendars, status updates, campaign documentation and approval records. Assist with budget administration, including invoice coordination, expense tracking and reconciliation. Prepare presentations, meeting materials and updates for Product Marketing leaders and cross-functional partners. Provide general support across the Product Marketing team and take on additional assignments based on evolving business priorities.