Establish and expand networks in Canada and China with companies, institutions, and individuals (“student recruitment agencies”) to recruit students for the company’s affiliated schools.
Manage student recruitment agencies and maintain good relationships with them.
Lead market research, learn trends in a timely manner, and gain keen insight into overseas study and education.
Lead the marketing team and evaluate team members’ performances.
Evaluate the marketing strategies, readjust and implement marketing strategies on time.
Collaborate with cross-functional teams and departments to organize, supervise, and implement advertising campaigns, social events, and other promotional activities.
prepare and manage the marketing budget.
Communicate, coordinate, and maintain good relationships with external marketing, advertisement, public relations, media, and design partners.
Make every effort to enhance the brand’s image, awareness, and recognition and promote student recruitment.
系统翻译:
与公司、机构和个人(“招生机构”)在加拿大和中国建立和拓展网络,为公司附属学校招收学生。
管理招生机构并与其保持良好的关系。
领先市场研究,及时了解动态,敏锐洞察海外留学教育情况。
带领营销团队,评估团队成员的表现。
评估营销策略,及时调整和实施营销策略。
与跨职能团队和部门合作,组织、监督和实施广告活动、社交活动和其他促销活动。
准备和管理营销预算。
与客户沟通、协调并保持良好的关系外部营销、广告、公关、媒体、设计合作伙伴。
全力提升品牌形象、知名度和认可度,促进招生。
At least five years of experience in marketing, advertisement, event campaigns, or related experience.
At least college diploma.
Familiar with various social media platforms favoured by Asian users, like WeChat, Douyin(TikTok), Xiaohongshu(Little Red Book).
Excellent oral and written communication skills.
Able to work under pressure and in a fast-paced environment.
Excellent leadership, team player, and interactive ability.
Good research and problem-solving skills.
Willing to learn constantly and have an ongoing understanding of business, campaign, and marketing.
Mandarin is an asset yet not mandatory.
Frequent business trips to China may be required.
系统翻译:
至少五年市场营销、广告、活动营销或相关经验。
至少大专文凭。
熟悉亚洲用户喜欢的各种社交媒体平台,如微信、抖音(TikTok)、小红书(小红书)。
优秀的口头和书面沟通能力。
能够在压力下和快节奏的环境中工作。
优秀的领导力、团队合作精神和互动能力。
良好的研究和能力解决问题的能力。
愿意不断学习,并对业务、活动和营销有持续的了解。
普通话是一项资产,但不是强制性的。
可能需要经常去中国出差。