Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
Proven experience (2+ years) in digital marketing, preferably within the automotive or retail industry.
Strong understanding of digital marketing channels, tools, and best practices, including SEO, SEM, PPC, email marketing, and social media.
Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
Excellent written and verbal communication skills with a creative flair for content creation.
Plan, create, and execute digital marketing campaigns across multiple channels, including social media, search engines, email marketing, and display advertising.
Content Creation and Management: Develop engaging content for various platforms, including blog posts, social media updates, newsletters, and website content, tailored to the used car market.
Social Media Management: Manage and grow the dealership’s social media presence across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Engage with followers, respond to inquiries, and create content that attracts potential customers.
SEO and SEM: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns (SEM) to drive targeted traffic to the website.
Email Marketing: Develop and manage email marketing campaigns to nurture leads, promote special offers, and maintain customer engagement.
Analytics and Reporting: Monitor, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics, social media insights, and CRM data to measure ROI and make data-driven decisions.
Lead Generation and Conversion Optimization: Implement strategies to generate leads through digital channels and optimize the conversion rate on landing pages and other digital assets.
Website Management: Update and maintain the dealership’s website, ensuring all vehicle listings, promotions, and content are current and accurate.
Collaborate with Sales and Service Teams: Work closely with the sales and service teams to ensure marketing efforts are aligned with business objectives and to understand the target audience’s needs.
Stay Updated on Industry Trends: Keep up with the latest trends in digital marketing and the automotive industry to continuously improve and innovate marketing strategies.
Analytical mindset with the ability to interpret data and draw actionable insights.

系统翻译：
拥有营销、数字营销、通信或相关领域的学士学位。
在数字营销方面拥有丰富的经验（2 年以上），最好是在汽车或零售行业。
对数字营销渠道、工具和技术有深入的了解最佳实践，包括 SEO、SEM、PPC、电子邮件营销和社交媒体。
熟练使用数字营销工具和平台，例如 Google Analytics、Google Ads、Facebook Ads Manager 和电子邮件营销软件。
书面文字优秀以及具有内容创作创意天赋的口头沟通技巧。
跨多个渠道规划、创建和执行数字营销活动，包括社交媒体、搜索引擎、电子邮件营销和展示广告。
内容创建和管理：为各种平台开发引人入胜的内容，包括针对二手车市场量身定制的博客文章、社交媒体更新、时事通讯和网站内容。
社交媒体管理：管理和扩大经销商在 Facebook、Instagram 等平台上的社交媒体影响力、Twitter 和 LinkedIn。
与关注者互动、回复查询并创建吸引潜在客户的内容。
SEO 和 SEM：针对搜索引擎优化网站内容 (SEO) 并管理每次点击付费 (PPC) ) 广告活动 (SEM)，以增加网站的目标流量。
电子邮件营销：开发和管理电子邮件营销活动，以培养潜在客户、推广特别优惠并保持客户参与度。
分析和报告：监控、分析、并使用 Google Analytics、社交媒体洞察和 CRM 数据等工具报告所有数字营销活动的绩效，以衡量投资回报率并做出数据驱动的决策。
潜在客户开发和转化优化：实施通过数字渠道生成潜在客户的策略并优化登陆页面和其他数字资产的转化率。
网站管理：更新和维护经销商的网站，确保所有车辆列表、促销和内容都是最新且准确的。
与销售和服务团队合作：与销售和服务团队密切合作，确保营销工作与业务目标保持一致，并了解目标受众的需求。
了解行业趋势：紧跟数字营销和汽车行业的最新趋势，不断改进并创新营销策略。
具有分析思维，能够解释数据并得出可行的见解。