- [email protected] | 5th Floor, 205 Placer Court . North York, ON M2H 0A9
贸易公司 Mandarin Director, Marketing
薪资：$18 - $20
- 联系电话
+1 647-372-0631
- 地区
多伦多工作
- 薪资
$18 - $20
- 发布日期
November 5, 2024
- 工作招聘内容
Business Strategy & P&L Ownership: Lead the development and execution of a comprehensive business strategy that supports the company’s growth objectives, brand positioning, and product innovation.
Brand Development & Management: Define and enhance the brand identity, ensuring consistency across all marketing touchpoints.
Manage brand architecture, messaging, and creative assets that resonate with target audiences and distinguish the company in the marketplace.
Campaign Planning & Execution: Oversee the planning, execution, and optimization of marketing campaigns across multiple channels, including digital, social media, retail, events, and traditional media.
Ensure timely delivery and alignment with business goals.
Digital & Social Media Marketing: Guide and manage digital marketing strategies, including website content, email marketing, search engine optimization (SEO), pay-per-click (PPC), and social media initiatives to drive customer acquisition, engagement, and retention.
Market Research & Consumer Insights: Conduct and leverage market research and consumer insights to identify trends, behaviors, and opportunities that inform marketing strategies.
Stay informed on competitor activities and market changes.
Partnership & Collaboration: Collaborate closely with the sales team, product development, supply chain team, finance team and external agencies to align marketing initiatives with business goals.
Develop partnerships with key influencers, retailers, and distributors to amplify the brand’s reach.
Regulatory Compliance: Ensure that all marketing activities comply with relevant local, national, and international regulations, particularly regarding the advertising and promotion of vape products.
Work closely with legal and compliance teams to mitigate risk.
Budget Management:
系统翻译：
业务战略和损益所有权：领导制定和执行全面的业务战略，以支持公司的增长目标、品牌定位和产品创新。
品牌开发和管理：定义和增强品牌形象，确保所有营销的一致性接触点。
管理与目标受众产生共鸣并使公司在市场上脱颖而出的品牌架构、消息传递和创意资产。
活动规划和执行：监督跨多个渠道的营销活动的规划、执行和优化，包括数字、社交媒体、零售、活动和传统媒体。
确保及时交付并与业务目标保持一致。
数字和社交媒体营销：指导和管理数字营销策略，包括网站内容、电子邮件营销、搜索引擎优化 (SEO)、按点击付费 (PPC) 和社交媒体计划，以推动客户获取、参与和保留。
市场研究和消费者洞察：进行并利用市场研究和消费者洞察来识别趋势、为营销策略提供信息的行为和机会。
随时了解竞争对手的活动和市场变化。
合作伙伴与协作：与销售团队、产品开发、供应链团队、财务团队和外部机构密切合作，以协调营销与业务目标相结合的举措。
与主要影响者、零售商和分销商建立合作伙伴关系，以扩大品牌影响力。
监管合规性：确保所有营销活动符合相关的当地、国家和国际法规，特别是有关广告的法规电子烟产品的推广。
与法律和合规团队密切合作以降低风险。
预算管理：
Brand Development & Management: Define and enhance the brand identity, ensuring consistency across all marketing touchpoints.
Manage brand architecture, messaging, and creative assets that resonate with target audiences and distinguish the company in the marketplace.
Campaign Planning & Execution: Oversee the planning, execution, and optimization of marketing campaigns across multiple channels, including digital, social media, retail, events, and traditional media.
Ensure timely delivery and alignment with business goals.
Digital & Social Media Marketing: Guide and manage digital marketing strategies, including website content, email marketing, search engine optimization (SEO), pay-per-click (PPC), and social media initiatives to drive customer acquisition, engagement, and retention.
Market Research & Consumer Insights: Conduct and leverage market research and consumer insights to identify trends, behaviors, and opportunities that inform marketing strategies.
Stay informed on competitor activities and market changes.
Partnership & Collaboration: Collaborate closely with the sales team, product development, supply chain team, finance team and external agencies to align marketing initiatives with business goals.
Develop partnerships with key influencers, retailers, and distributors to amplify the brand’s reach.
Regulatory Compliance: Ensure that all marketing activities comply with relevant local, national, and international regulations, particularly regarding the advertising and promotion of vape products.
Work closely with legal and compliance teams to mitigate risk.
Budget Management:
系统翻译：
业务战略和损益所有权：领导制定和执行全面的业务战略，以支持公司的增长目标、品牌定位和产品创新。
品牌开发和管理：定义和增强品牌形象，确保所有营销的一致性接触点。
管理与目标受众产生共鸣并使公司在市场上脱颖而出的品牌架构、消息传递和创意资产。
活动规划和执行：监督跨多个渠道的营销活动的规划、执行和优化，包括数字、社交媒体、零售、活动和传统媒体。
确保及时交付并与业务目标保持一致。
数字和社交媒体营销：指导和管理数字营销策略，包括网站内容、电子邮件营销、搜索引擎优化 (SEO)、按点击付费 (PPC) 和社交媒体计划，以推动客户获取、参与和保留。
市场研究和消费者洞察：进行并利用市场研究和消费者洞察来识别趋势、为营销策略提供信息的行为和机会。
随时了解竞争对手的活动和市场变化。
合作伙伴与协作：与销售团队、产品开发、供应链团队、财务团队和外部机构密切合作，以协调营销与业务目标相结合的举措。
与主要影响者、零售商和分销商建立合作伙伴关系，以扩大品牌影响力。
监管合规性：确保所有营销活动符合相关的当地、国家和国际法规，特别是有关广告的法规电子烟产品的推广。
与法律和合规团队密切合作以降低风险。
预算管理：
- 招聘技能需求
Minimum of 10+ years in marketing, with at least 5 years in a senior leadership role, ideally in the vape, tobacco, alcohol, or FMCG industries.
Proven track record of building and scaling brands through innovative marketing strategies.
Experience with B2C and B2B marketing, including digital, retail, and trade marketing channels.
Bachelor’s degree in Marketing, Business Administration, or a related field.
A Master’s degree or MBA is a plus.
Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
Exceptional strategic thinking and business acumen, with a hands-on approach to execution.
Deep understanding of digital marketing, including paid media, SEO/SEM, content marketing, and analytics.
Excellent communication, presentation, and interpersonal skills.
Strong analytical skills with a data-driven approach to decision-making.
Ability to thrive in a fast-paced, dynamic environment.
Strong knowledge of the vape industry or a closely related sector, including market trends, customer behaviors, and regulatory landscapes.
Familiarity with marketing tools such as CRM systems, analytics platforms, and project management tools.
Must Speak Mandarin Must be able to travel to China several times a year
系统翻译：
拥有至少 10 年以上营销经验，其中至少 5 年担任高级领导职务，最好是在电子烟、烟草、酒类或快速消费品行业。
在通过创新营销策略建立和扩大品牌方面拥有良好的记录。
拥有 B2C 和 B2B 营销经验，包括数字、零售和贸易营销渠道。
拥有营销、工商管理或相关领域的学士学位。
拥有硕士学位或 MBA 学位者优先。
强领导力和团队管理技能，能够激励和激励多元化团队。
卓越的战略思维和商业头脑，以及实际的执行方法。
对数字营销（包括付费媒体、SEO）有深入的了解/SEM、内容营销和分析。
出色的沟通、演示和人际交往能力。
强大的分析能力，采用数据驱动的决策方法。
能够在快节奏、动态环境。
对 vape 行业或密切相关的行业有深入了解，包括市场趋势、客户行为和监管环境。
熟悉 CRM 系统、分析平台和项目管理工具等营销工具。
必须会说普通话 必须能够每年去中国多次
Proven track record of building and scaling brands through innovative marketing strategies.
Experience with B2C and B2B marketing, including digital, retail, and trade marketing channels.
Bachelor’s degree in Marketing, Business Administration, or a related field.
A Master’s degree or MBA is a plus.
Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
Exceptional strategic thinking and business acumen, with a hands-on approach to execution.
Deep understanding of digital marketing, including paid media, SEO/SEM, content marketing, and analytics.
Excellent communication, presentation, and interpersonal skills.
Strong analytical skills with a data-driven approach to decision-making.
Ability to thrive in a fast-paced, dynamic environment.
Strong knowledge of the vape industry or a closely related sector, including market trends, customer behaviors, and regulatory landscapes.
Familiarity with marketing tools such as CRM systems, analytics platforms, and project management tools.
Must Speak Mandarin Must be able to travel to China several times a year
系统翻译：
拥有至少 10 年以上营销经验，其中至少 5 年担任高级领导职务，最好是在电子烟、烟草、酒类或快速消费品行业。
在通过创新营销策略建立和扩大品牌方面拥有良好的记录。
拥有 B2C 和 B2B 营销经验，包括数字、零售和贸易营销渠道。
拥有营销、工商管理或相关领域的学士学位。
拥有硕士学位或 MBA 学位者优先。
强领导力和团队管理技能，能够激励和激励多元化团队。
卓越的战略思维和商业头脑，以及实际的执行方法。
对数字营销（包括付费媒体、SEO）有深入的了解/SEM、内容营销和分析。
出色的沟通、演示和人际交往能力。
强大的分析能力，采用数据驱动的决策方法。
能够在快节奏、动态环境。
对 vape 行业或密切相关的行业有深入了解，包括市场趋势、客户行为和监管环境。
熟悉 CRM 系统、分析平台和项目管理工具等营销工具。
必须会说普通话 必须能够每年去中国多次
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