私校 Manager, Marketing & Communications

薪资:$30 - $34

+1 647-372-0631

多伦多工作

$30 - $34

November 5, 2024

Relationship building: Between Toronto and Beijing staff who you will manage to ensure goals, tactics, and deliverables are met.
Strategic thinking: With a sales focus for our market in China.
Purposeful storytelling: Research, and stay on top of, global industry themes/stories and confidently present your ideas for integrating themes/stories.
Interview partner school owners and principals, global high school students, and teachers on a range of topics.
Enhance storytelling with creative and sales-aligned strategies.
Signature events: Support signature events between our main office and Beijing.
Business-marketing strategy: Sales-oriented mindset that elevates the key selling points of non-core business in competitive revenue markets.
Media opportunities: Create a strategy for media/PR that is comprehensive and collaborative with our partner school network and meets the ever-changing needs of the media landscape.
Show awareness of trends, and find new opportunities, to elevate the Rosedale brand, along with our partner school network, with emphasis on China.
Drafting communications and marketing content: With direction and support, provide first-draft communications for a variety of initiatives, including for event marketing (e.g.
annual events) and strategic programs (e.g.
webinars, quarterly Marketing Matters sessions with partners), social media and other initiatives.
Graphic design and video: Provide design and video services for brand storytelling.
Develop assets in Canva Pro for posts and ad buys using pre-determined templates and criteria.
If you are not fluent in Canva, you must display fluency in Adobe programs or similar to meet the business needs of the organization.
Must understand China’s market and design needs.
Other tasks as required, such as: Social media, budget management, on-site/virtual event support, and more.

系统翻译:
建立关系:在多伦多和北京员工之间,您将管理他们以确保实现目标、策略和可交付成果。
战略思维:以中国市场的销售为重点。
有目的的讲故事:研究,并坚持下去全球行业主题/故事的顶部,并自信地提出您整合主题/故事的想法。
就一系列主题采访合作伙伴学校所有者和校长、全球高中生和教师。
通过创意和创意增强故事讲述能力与销售保持一致的策略。
标志性活动:支持我们总部和北京之间的标志性活动。
业务营销策略:以销售为导向的思维方式,在竞争激烈的收入市场中提升非核心业务的关键卖点。
媒体机会:制定全面的媒体/公关战略,与我们的合作伙伴学校网络协作,满足媒体格局不断变化的需求。
表现出对趋势的认识,并寻找新的机会,以提升珀丽品牌以及我们的合作伙伴学校网络,重点关注中国。
起草传播和营销内容:在指导和支持下,为各种计划提供初稿传播,包括活动营销(例如
年度活动)活动)和战略计划(例如
网络研讨会、与合作伙伴的季度营销事务会议)、社交媒体和其他计划。
图形设计和视频:为讲述品牌故事提供设计和视频服务。
在 Canva 中开发资产使用预先确定的模板和标准进行帖子和广告购买的专业版。
如果您不熟悉 Canva,则必须熟练使用 Adob​​e 程序或类似程序,以满足组织的业务需求。
必须了解中国市场和设计需求。
所需的其他任务,例如:社交媒体、预算管理、现场/虚拟活动支持等。
Minimum 8 years of marketing and communications experience Bilingualism in English and Mandarin Undergraduate degree in journalism, advertising, media and/or marketing related fields Understanding of the global education sector and willingness to further develop your understanding of the sector;
understanding of B2B/B2C business Clear, effective and thoughtful communication skills Excellent proofreading, research and fact-checking skills Positive mindset and ability to be flexible as priorities shift Fluency in English and Mandarin: This position will be required to work with our team located in Beijing, China Ability to work independently on defined tasks;
experience with remote work is an asset Working knowledge of relevant tools and technology including: Canva Pro Adobe Creative Cloud e.g.
.ID, .AI, .PR, .PS Microsoft Suite e.g.
Outlook, Forms, Teams Project management software e.g.
Asana, Monday CRM and relationship management tools e.g.
HubSpot Website support e.g.
WordPress

系统翻译:
至少 8 年营销和传播经验 英语和普通话双语 新闻、广告、媒体和/或营销相关领域的本科学位 了解全球教育行业并愿意进一步加深对该行业的了解;
了解 B2B /B2C 业务 清晰、有效和深思熟虑的沟通技巧 出色的校对、研究和事实核查能力 积极的心态和在优先事项发生变化时保持灵活的能力 流利的英语和普通话:该职位需要与我们位于中国北京的团队合作能够独立完成既定任务;
拥有远程工作经验是一项资产 相关工具和技术的使用知识,包括:Canva Pro Adob​​e Creative Cloud 例如
.ID、.AI、.PR、.PS Microsoft Suite 例如
Outlook、Forms、Teams 项目管理软件,例如
Asana、Monday CRM 和关系管理工具,例如
HubSpot 网站支持,例如
WordPress

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