This is an opportunity for a high performing, driven, collaborative, self-starter who can play a key role in developing and executing client’s social media and influencer marketing strategies The social media manager will work with cross-functional internal teams and agency partners to develop social content, manage content calendars, support community management initiatives, spot trends, manage influencer marketing programs, and provide comprehensive social VOC reports This role is an individual contributor and is a part of the Global Communications organization Develop and execute the brand’s social media strategy and influencer program, in collaboration with internal stakeholders and agency partners Create culture-first social content for social channels (e.g., TikTok, Facebook, Instagram, X and Threads) Collaborate with various stakeholders (e.g., Tax Experts, Media Spokespeople) to script and develop educational video content Connect with consumers through social channels leveraging social listening and community management to engage with consumers in the brand’s voice and tone, tapping into conversations around the brand, the tax category and relevant trends Spot trends, and support the team in concepting and creating quick-turn, trend-driven social content Support agency-driven video production projects and campaigns Support the internal team, and agency partners, with social content calendar management and planning Manage influencer selection and content development, in collaboration with internal stakeholders and agency partners Leverage social listening platforms (i.e., Brandwatch) to develop insightful weekly reports that surface key trends in the social conversation around the brand and key competitors Develop ad-hoc social listening and campaign performance reports, as needed Collaborate with cross-functional teams to develop and execute the end-to-end marketing and communications strategy Collaborate cross-border with key stakeholders from the US marketing & communications teams
这是一个高表现，驱动，协作，自我启动者的机会社交内容，管理内容日历，支持社区管理计划，现场趋势，管理有影响力的营销计划以及提供全面的社交VOC报告，此角色是个人贡献者，是全球通信组织的一部分，制定和执行该品牌的社交媒体策略和有影响力的计划与内部利益相关者和代理合作伙伴合作创建文化优先的社交内容（例如Tiktok，Facebook，Instagram，X和Threes）教育视频内容通过社交渠道与消费者联系，利用社交倾听和社区管理与品牌的声音和语调与消费者互动，围绕品牌进行对话，税收类别和相关趋势范围，并支持团队的概念和创建与内部利益相关者和机构合作伙伴合作，快速转移，趋势驱动的社会内容支持代理人驱动的视频制作项目和广告系列通过社会内容日历管理和计划管理有影响力的选择和内容开发来支持内部团队和代理合作伙伴，并管理有影响力的选择和内容开发社交聆听平台（即品牌观察）开发有见地的每周报告，报道围绕品牌的社交对话中的关键趋势，关键竞争对手根据需要与跨职能团队合作开发和执行临时的社交听力和竞选性能报告端到端的营销和传播策略与美国营销与传播团队的主要利益相关者合作跨境