1.
Develop and execute media placement strategies on platforms such as Google Ads, Facebook, and Instagram to increase traffic and maximize ROI.
2.
Oversee the creation and optimization of campaigns, including keyword research, ad copywriting, and investment management.
3.
Analyze campaign performance and adjust marketing strategies based on insights.
4.
Collaborate with the marketing team to align media strategies with overall marketing objectives.
5.
Manage budgets and forecasts, providing regular data monitoring and reporting.
6.
Expertise in SEM/SEO, both in paid advertising and organic optimization.
系统翻译:
1.
在 Google Ads、Facebook 和 Instagram 等平台上制定和执行媒体投放策略,以增加流量并最大限度地提高投资回报率。
2.
监督广告系列的创建和优化,包括关键词研究、广告文案撰写和投资管理。
3.
分析营销活动绩效并根据见解调整营销策略。
4.
与营销团队合作,使媒体策略与总体营销目标保持一致。
5.
管理预算和预测,提供定期数据监控和报告。
6.
拥有 SEM/SEO 方面的专业知识,包括付费广告和有机优化。
Bachelor’s Degree or diploma in eCommerce/Marketing or related field;
or equivalent years of combined education and experience.
Minimum 2 years’ direct digital program management experience (CRM, loyalty, influencer and partnerships).
Proficient in Microsoft Excel and PowerPoint.
Strong ability to analyze and report on KPI’s such as revenue, ROAS, traffic, brand awareness measurements, etc.
Results-oriented and process driven, with high expectations of self and team.
Excellent communication skills in both English and Mandarin.
(oral and written).
Proven ability to lead a performance-driven team and foster employee development.
Ability to problem solve and seek out solutions.
Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects.
系统翻译:
电子商务/营销或相关领域的学士学位或文凭;
或同等年限的综合教育和经验。
至少 2 年直接数字项目管理经验(CRM、忠诚度、影响力和合作伙伴关系)。
精通
具有很强的分析和报告 KPI 的能力,例如收入、ROAS、流量、品牌知名度测量等。
以结果为导向,以流程为导向,对自我和团队抱有很高的期望。
具有出色的英语和普通话沟通能力。
(口头和书面)。
具有领导绩效驱动型团队和促进员工发展的能力。
能够解决问题并寻求解决方案。
灵活的团队合作者,能够在需要能够有效地确定优先级并处理多个并发项目的环境中茁壮成长。