Public Relations: Develop and implement comprehensive PR strategies to increase brand awareness and media presence Write and distribute press releases, media kits, and other PR materials Build and maintain relationships with media contacts, journalists, and influencers Familiarity with the Canadian media and influencer landscape Monitor and analyze media coverage and prepare reports on PR activities Coordinate interviews Conceptualize, create, plan and execute press conferences and events of all sizes across various Canadian and US cities Manage crisis communications and handle sensitive issues effectively Events Management: Plan, organize, and execute a variety of events, including trade shows, conferences, product launches, and corporate gatherings Collaborate with internal teams to ensure event objectives align with company goals Negotiate contracts with vendors, suppliers, and venues Manage event budgets, timelines, and logistics Develop and execute event marketing plans to drive attendance and engagement Oversee on-site event setup, execution, and teardown Evaluate event success through post-event analysis and reporting Digital Marketing: Develop and execute comprehensive digital marketing strategies to meet company objectives Create, manage, and optimize Facebook Meta campaigns, including Facebook Ads, Instagram promotions Conduct audience research and segmentation to tailor campaigns effectively Monitor, analyze, and report on campaign performance, using data to drive continuous improvement Collaborate with the content team to create engaging and relevant ad creatives Content and Engagement: Coordinate with the design and content teams to develop visually appealing and compelling content Ensure all digital content aligns with brand guidelines and marketing objectives Engage with followers and respond to inquiries across Facebook Meta platforms in a timely manner Stay updated on the latest digital marketing trends and best practices, particularly within the Facebook Meta ecosystem Analytics and Reporting: Utilize Facebook Insights, Ads Manager, and other analytics tools to track and measure campaign performance Prepare detailed reports on key metrics, including ROI, CPA, and conversion rates Identify trends and insights to optimize spend and performance based on data analysis Using analytics to provide recommendations and strategies for the company and clients

系统翻译：
公共关系：制定和实施全面的公关策略，以提高品牌知名度和媒体影响力 撰写和分发新闻稿、媒体工具包和其他公关材料 与媒体联系人、记者和影响者建立并维持关系 熟悉加拿大媒体和影响者景观 监控分析媒体报道并准备公关活动报告 协调采访 在加拿大和美国各个城市构思、创建、计划和执行各种规模的新闻发布会和活动 管理危机沟通并有效处理敏感问题 活动管理：计划、组织和执行各种活动，包括贸易展览、会议、产品发布会和公司聚会 与内部团队合作，确保活动目标与公司目标一致 与供应商、供货商和场馆谈判合同 管理活动预算、时间表和物流 制定和执行活动营销计划提高出席率和参与度 监督现场活动的设置、执行和结束 通过活动后分析和报告评估活动是否成功 数字营销：制定和执行全面的数字营销策略，以实现公司目标 创建、管理和优化 Facebook 元营销活动，包括 Facebook 广告、Instagram 促销 进行受众研究和细分，以有效定制营销活动 监控、分析和报告营销活动绩效，利用数据推动持续改进 与内容团队合作，创建引人入胜且相关的广告创意 内容和参与度：与设计和内容团队开发具有视觉吸引力和引人注​​目的内容 确保所有数字内容符合品牌准则和营销目标 与关注者互动并及时回复 Facebook Meta 平台上的询问 随时了解最新的数字营销趋势和最佳实践，特别是在 Facebook Meta 生态系统中 分析和报告：利用 Facebook Insights、广告管理器和其他分析工具来跟踪和衡量营销活动绩效 准备有关关键指标的详细报告，包括投资回报率、每次转化费用和转化率 确定趋势和见解以优化支出和基于数据分析的绩效利用分析为公司和客户提供建议和策略