Spearhead user growth/retention strategy in the U.S.
market, aligning internal and external resources through meticulous market analysis.
Collaborate closely with merchandising, store operation, and e-commerce teams to execute the user growth strategy seamlessly.
Conduct thorough customer data analysis, scrutinizing user acquisition, retention, and conversion based on the customer lifecycle.
Identify strategic business opportunities, formulate targeted operational strategies, and ensure their seamless integration into day-to-day marketing activities.
Demonstrate acute sensitivity to data, utilizing advanced data analysis to gain deep T&T customer insights into user profiles, shopping behavior, and to guide strategic decision-making.
Exhibit excellence in user identification and strategic initiatives, analyzing user activity through metrics such as DAU, MAU, and other relevant indicators.
Provide targeted solutions for different user segments.
Leverage familiarity with CRM tools, focusing on analytics, tracking tools, reporting dashboards, and optimization.
Demonstrate strong business acumen, market sensitivity, and agility to act promptly based on competitor strategies.
Develop a comprehensive customer marketing strategy and lead the execution of campaigns across email, social, and marketing communication channels.
Prioritize acquiring and retaining high CLV customers, tailoring strategies based on user personas and purchase journeys.
Play a key role in supporting overall marketing objectives both internally and externally.
Undertake any other duties as assigned by superiors.
系统翻译:
率先制定美国市场的用户增长/保留策略,通过细致的市场分析调整内部和外部资源。
与销售、商店运营和电子商务团队密切合作,无缝执行用户增长策略。
进行彻底的客户数据分析,根据客户生命周期审查用户获取、保留和转化。
识别战略商机,制定有针对性的运营策略,并确保其无缝融入日常营销活动。
表现出对数据的敏锐敏感性,利用先进的数据分析深入了解 T&T 客户的用户资料、购物行为,并指导战略决策。
在用户识别和战略计划方面表现出卓越的能力,通过诸如此类的指标分析用户活动如 DAU、MAU 和其他相关指标。
针对不同用户细分提供有针对性的解决方案。
熟悉 CRM 工具,专注于分析、跟踪工具、报告仪表板和优化。
展现强大的商业头脑、市场敏感性以及根据竞争对手策略迅速采取行动的敏捷性。
制定全面的客户营销策略并领导跨电子邮件、社交和营销沟通渠道的活动执行。
优先考虑获取和留住高 CLV 客户,根据用户角色和购买旅程定制策略。
在支持内部和外部的总体营销目标方面发挥关键作用。
承担上级分配的任何其他职责。
Possess a minimum of 5 years’ marketing experience, with a preference for a background in retail, digital, or e-commerce.
Hold a bachelor’s degree in business, with a focus on marketing or communications.
Demonstrate experience in a demanding, fast-paced retail environment, with expertise in online/offline customer insights as a significant asset.
Strong proficiency in editing, copywriting, and proofreading in both English and Chinese.
Outstanding presentation skills with a creative and innovative approach.
Effectively communicate across all organizational levels and with external stakeholders.
Exhibit the ability to work independently, strong problem-solving skills, and exceptional interpersonal skills.
Possess excellent knowledge of Windows software (Word, Excel, PowerPoint, PowerBI).
Be optimistic, realistic, and passionate with a positive energy demeanor.
系统翻译:
拥有至少 5 年营销经验,优先考虑零售、数字或电子商务背景。
拥有商业学士学位,主修营销或传播。
展示以下方面的经验要求严格、快节奏的零售环境,在线/线下客户洞察方面的专业知识是一项重要资产。
精通中英文编辑、文案和校对。
出色的演示技巧,具有创意和创意创新方法。
在所有组织级别以及与外部利益相关者进行有效沟通。
表现出独立工作的能力、强大的解决问题的能力和出色的人际交往能力。
拥有 Windows 软件(Word、 Excel、PowerPoint、PowerBI)。
乐观、现实、热情,具有正能量的风范。