? Develop and execute social media strategies that align with business goals and target audience interests. ? Stay updated with all new developments within the organization, through interactions with internal teams such as product development, graphics, sales, etc. for ensuring brand consistency across all social media channels. ? Create and curate engaging content for social media platforms, including graphics, videos, and written copy. ? Monitor and analyze social media metrics to measure the effectiveness of campaigns and adjust strategies accordingly. ? Support sales by cultivating leads from social media campaigns through a planned approach. ? Manage social media accounts by responding to comments and messages and fostering a positive online community. ? Collaborate with cross-functional teams to ensure social media efforts are integrated with other marketing initiatives. ? Stay up-to-date with industry trends and best practices in social media marketing to continuously improve strategies and tactics. ? Identify and engage with influencers and brand advocates to increase brand awareness and drive engagement on social media. ? Stay updated with all new developments within the organization, through interactions with internal teams such as product development, graphics, sales, etc. and ensuring brand consistency across all social media channels.
? A bachelor’s degree in marketing, communications, public relations, or a related field or working towards completion. ? Strong knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and their respective audiences. ? Excellent written and verbal communication skills for creating engaging content and interacting with audiences. ? Ability to develop content strategies and create visually appealing content. ? Ability to analyze data, track campaign performance, and make data-driven decisions. ? Understand search engine optimization principles that help improve content visibility.